Archive for November, 2013

What Freddie Mercury Said (Or, The Time Timex Became Timeless)

November 29, 2013

FreddieFreddie Mercury: the King of Queen, a true rock royalty

There was a scene during Queen’s historic concert at the Wembley Stadium in London, England wherein Freddie Mercury, after coming out onstage with a white, long cape that majestically flailed in the air as he moved around, urged the crowd to sing along with him when he reached the chorus of a song familiar to most. With his fist up in the air, the mustachioed rock god commanded his legion. “Sing it,” he said. And the mob of frenzied fans obliged: “We will, we will rock you!” “Do it,” Freddie egged on. “We will, we will rock you!” It was a glorious moment for an equally glorious song.

We Will Rock You is part of Billboard’s Top 100 songs of 1978. It would go down in music history as one of The 500 Greatest Songs of All Time (Rolling Stone, 2004) and, in 2009, be inducted into the Grammy Hall of Fame—a testament that 1978 was a year when classics were born.*

It was also in ’78 when the design for TIMEX® Originals Vintage-Inspired 1978 was first introduced.

UG0108What marriage of tradition and modernity looks like if it were a watch

I was not born in 1978. But I’ve always been drawn to things that are as timeless as We Will Rock You. Which kind of explains why I fancy listening to classic rock rather than dubstep, and why my left wrist would be better off hugged by this rare Timex vintage than a bulky, outrageously colored timepiece installed with backlights that are as blinding as halogen lamps.

Some people may view my preference as a symptom of safety and simplicity; that my taste lacks progress and my idea of basic is boring. Normalcy can very well be the sharp tip of their arguments.

Well, that’s their drift, not mine. I believe permanence holds more importance than ephemeral trends. And that, to me, is exactly what my TIMEX Hero of choice stands for.

With its iconic look, the TIMEX® Originals Vintage-Inspired 1978 encapsulates the spirit of a time wherein pop culture, music, and the arts—three things that float my boat—were experiencing a kind of flourishing that might not be fully grown, but was certain in itself it would leave a lasting imprint in the course of history. This means this handsome timekeeper is far from being dreary; instead, it defines a certain standard. And you can see that in its details: not too modern but they embody that resolute tinge of sophistication akin to all classics. For this watch, there are no mind-boggling features such as, say, being able to play your MP3 files or record the laps you complete in the oval. But then again, it’s meant for an era of much simpler prerequisites, so, basically, you get what you really need from it: it is a well-designed accessory that can tell time.

I’m a denizen of that uncomplicated era and a fan of things that manifest the right balance of design elements and feature only functionalities which are essential. With that, I reinforce another reason why I’m confident that this watch perfectly suits my sensitivities.

Now, despite its simplistic orientation, one should not be quick to dismiss this TIMEX Original as old-fashioned. Like me (I play drums, dance hip-hop, pen poems, play ball, etc.), there are some facets in this watch that can be fun to ponder on: its three soft-woven and interchangeable straps, a stainless steel case, a mineral glass crystal, and, since it’s a diver’s watch, a 100-meter water resistance with a date function as bonus.

PassionsBasic doesn’t have to mean one-trick pony

Too, the colors on its face being split is quite the highlight. The 1/4 black-3/4 blood orange combination makes a subtle statement of standing out. Just like the wallet chain I’ve worn for more than 12 years now.

As I see it, this watch is in the league of the Chuck Taylors, the Wayfarers, the Levi’s 501s—all of which have remained first-rate fashion staples that shaped the (out)look of myriad generations. And, no matter how ambitious it sounds, that’s just how I want to make my mark. Shoot me, but I want to be that definitive! The way this watch is a pillar of form and function in the landscape of timepieces.

Freddie Mercury once said, “I won’t be a rock star. I will be a legend.” If the TIMEX® Originals Vintage-Inspired 1978 could talk, that’s precisely what it’ll say. And I, for myself, will second the motion.

Timex

*In 1978…

1. Van Halen released its self-titled, debut studio album. It would sell over 10 million copies in the US alone by 1999.

2. Dead Kennedys and Duran Duran, among other seminal bands, were formed.

3. Grease, the no. 1 highest-grossing musical in the US, which starred John Travolta and Olivia Newton-John, was shown in theaters.

4. American sci-fi series Battlestar Galactica debuted on the American Broadcasting Company. The series was such a success it had a remake in 2003, followed by a weekly series which ran from 2004 to 2009.

5. Space Invaders, which, according to Wikipedia, marked the beginning of the golden age of arcade video games, was released. Two years after, Atari held The Space Invaders Tournament, the first-ever video game competition in history. It attracted more than 10,000 participants, establishing video gaming as a mainstream hobby.

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